Number of B2C e-commerce users in Europe 2017-2027

Number of B2C e-commerce users in Europe from 2017 to 2027

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Special properties

estimates

Supplementary notes

eCommerce, short for electronic commerce, refers to the the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a websites or mobile application. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

A detailed methodology can be found in the Statista Market Insights.

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Statistics on " Retail trade in Europe "

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