Lidl customers in Germany: favorite chewing gum brands 2019

This graph shows the results of a survey of Lidl customers in Germany regarding their favorite chewing gum brands in 2019. That year, around 9 percent of consumers who shopped at Lidl six months prior to the survey stated that they chewed Wrigley's Extra in the last four weeks. Among the population, also 9 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Leading chewing gum brands among Lidl customers compared to the population in Germany in 2019

Characteristic	Lidl customers	Population
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Release date

November 2019

More information

Region

Germany

Survey time period

2019

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl 6 months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2019: 23,120 respondents, projection to 70.60 million people.

Information on the target group "Lidl customers":
projection to 39.05 million people.

Further information on methodology available here and in the report.

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