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Female customers' opinions on shampoo product loyalty in the United Kingdom in 2017*
Shampoo purchasing: Women's loyalty to products in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same shampoo product in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid to higher-range level of product loyalty, whereas only six percent of the respondents say they always tend to acquire different shampoo products.
Female customers' opinions on shampoo product loyalty in the United Kingdom in 2017*
Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

964 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use shampoo at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[I always use the same shampoo product. | I always try different shampoo products.] Please position yourself in regards to the following statements."

Shampoo purchasing: Women's loyalty to products in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same shampoo product in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid to higher-range level of product loyalty, whereas only six percent of the respondents say they always tend to acquire different shampoo products.
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