Women's opinions on the individuality of shampoo in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked whether they buy shampoo to be different or to be in accordance with what others use in the United Kingdom (UK) in 2017. A majority of 68 percent hold a neutral position between acquiring shampoo to be different and buying in accordance with others. In contrast, only four percent of respondents said they buy shampoo in accordance with what others use.