Reasons for women switching usual conditioner or hair mask brand United Kingdom 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked what reasons would cause them to switch from their usual conditioner and hair mask brand in the United Kingdom (UK) in 2017. A majority of 41 percent of respondents said they would switch their usual brand if they wanted to try something new. In contrast, only six percent of respondents don't have a usual brand.