Italy: favorite beer brand as of May 2016

This statistic shows the favorite beer brand in Italy as of May 2016. As of the survey period, the share of respondents who considered Nastro Azzuro to be their favorite brand was approximately six percent. The most favored brand was Peroni (14 percent of the preferences), while, on the other hand, the least favored beer brands were both Edelmeister and Beck's (three percent). However, almost ten percent of the respondents did not have any favorite beer brand.

What is your favorite beer brand, the one you buy more often compared to the others?

Share of respondents
Peroni14%
Heineken12%
Corona9%
Menabrea7%
Ceres7%
Tennent's7%
Moretti6%
Nastro Azzurro6%
Beck's3%
Edelmeister3%
I do not have a fovorite brand10%
Other brands16%
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Source

Release date

June 2017

Region

Italy

Survey time period

May 2016

Supplementary notes

This question was phrased by the source as follows: "Qual è la tua marca di birra preferita, quella che aquisit più spesso delle altre?".
The source does not provide information regarding the methodology of data extraction.

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