Italy: elements affecting beer purchase as of May 2016

This statistic shows the key elements affecting consumer behavior when purchasing beer in Italy as of May 2016. As of the survey period, the share of respondents who purchased beer in promotions only if they were brands they actually liked was approximately 65 percent. On the other hand, respondents who stayed loyal to their preferred beer brands regardless of the offers or promotions were approximately 25 percent.

What does affect your choice when purchasing beer?

Share of respondents
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Source

Release date

June 2017

Region

Italy

Survey time period

May 2016

Special properties

Italian consumers

Supplementary notes

This question was phrased by the source as follows: "In generale, quando acquisti...".
The source does not provide information regarding the methodology of data extraction.

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