Levers impacting luxury consumers opinions or purchase decisions worldwide 2017

This statistic shows the different levers that influence True-Luxury consumers' opinions or decisions regarding luxury purchases worldwide in 2016 and 2017, sorted by category. In 2017, 39 percent of True-Luxury consumers stated that social media and influencers had an impact on how they developed opinions or made decisions about luxury purchases.

Which of the following online sources of information/channels impact how you develop opinions or make decisions about luxury purchases?

Characteristic	2016	2017
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Release date

May 2018

More information

Region

Worldwide

Survey time period

2016 and 2017

Number of respondents

12,000+

Age group

18 years and older

Supplementary notes

The data was provided by the BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017.
Multiple answers were possible, ranking of levers.
* Editorials and commercial in Magazines. Includes both traditional & digital magazines.
** Includes physical word of mouth, social media and other online blogs.
*** Includes also brand's app.

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