Share of spending among online shoppers in India - by annual household income 2020
This statistic represents the share of spending among online shoppers across India in 2020, based on their annual household income. The projection for the highest share of spending was among online shoppers whose annual household income was more than 1.2 million Indian rupees, totaling about 45 percent of e-retail spending. Shoppers earning less than 150,000 rupees annually per household accounted for about three percent of spending during the survey period.
