Share of mobile in digital ad spend in India 2015-2023
The share of ad spends on mobile devices across India were expected to reach 78 percent of the total digital media expenditure by 2023. This share stood at 75 percent in 2021 indicating a strong growth in mobile ad spends in the country over the years. Notably, mobile ad expenditure overtook desktop in the digital media advertising in 2020 and continued to dominate the digital advertising segment in 2021.