UK: importance of adult dating website or app features 2017, by relationship duration
This statistic illustrates the findings of a survey on the importance of the services and features of an adult online dating site or app in the United Kingdom (UK) in June 2017, by relationship duration. During the survey period, it was found that data privacy was the most important feature of adult online dating site or app across all surveyed groups. Feature ensuring suitable matches was important to 26 percent of responding individuals who had been single for over two years.