Mexico: most chosen FMCG brands 2022

Leading fast moving consumer goods (FMCG) brands in Mexico in 2022

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Source

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Release date

July 2023

Region

Mexico

Survey time period

November 2021 to October 2022

Number of respondents

37,000 brands worldwide

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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