The graph shows the frequency with which U.S. Millennials felt influenced to make a purchase by selected digital ads as of August 2016. It was found that 13 percent of respondents aged between 18 and 34 years stated that promotional e-mails influenced their buying decisions all the time, while 32 percent said they had never felt influenced by ads in such e-mails.
Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016
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eMarketer. (August 31, 2016). Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/723537/frequency-ad-influence-millennials-purchase-decision/
eMarketer. "Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016." Chart. August 31, 2016. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/723537/frequency-ad-influence-millennials-purchase-decision/
eMarketer. (2016). Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/723537/frequency-ad-influence-millennials-purchase-decision/
eMarketer. "Frequency of Selected Digital Ads' Influence on Millennials' Purchase Decisions in The United States as of August 2016." Statista, Statista Inc., 31 Aug 2016, https://www.statista.com/statistics/723537/frequency-ad-influence-millennials-purchase-decision/
eMarketer, Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016 Statista, https://www.statista.com/statistics/723537/frequency-ad-influence-millennials-purchase-decision/ (last visited April 19, 2024)
Frequency of selected digital ads' influence on Millennials' purchase decisions in the United States as of August 2016 [Graph], eMarketer, August 31, 2016. [Online]. Available: https://www.statista.com/statistics/723537/frequency-ad-influence-millennials-purchase-decision/