Ashley Madison: current and past usage in the UK 2017, by usage of adult dating
Ashley Madison ranked first in terms of adult dating site or app awareness in the United Kingdom, with 24 percent of surveyed individuals who reported that they knew it at least by name.
This statistic illustrates findings of a survey on the share of individuals who are current or past users of Ashley Madison in the United Kingdom (UK) in June 2017, by usage of online adult dating. Ashley Madison is an adult dating site that provides services to male and female users who seek short-term sexual encounters over the internet. During the survey period it was found, that 13 percent of responding individuals who were current users of adult dating reported, that they used Ashley Madison in the past. Additionally,