Skin care: women's loyalty to products in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they purchase the same facial skin care products (day time skin care, eye care etc.). Among those surveyed, 22 percent see themselves as completely loyal facial skin care users, always sticking to the same product. Meanwhile, the largest proportion of respondents (33 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.

Female customers' opinions on skin care (day time skin care, eye care etc.) product loyalty in the United Kingdom (UK) in 2017*

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,295 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use facial skin care at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same skin care (day time skin care, eye care etc.) product. | I always try different skin care (day time skin care, eye care etc.) product.]"

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