Skin care: importance of brands for female users in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing facial skin care (day time skin care, eye care etc.) products. Among those surveyed, the largest proportion (33 percent) said they only consider buying skin care from brands that they trust. In contrast, 5 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.

Female consumers' opinions on skin care (day time skin care, eye care etc.) brand importance in the United Kingdom (UK) in 2017*

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,295 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use facial skin care at least once a month

Method of interview

Online survey

Supplementary notes

*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I only buy skin care (day time skin care, eye care etc.) brands that I trust. | When it comes to skin care (day time skin care, eye care etc.), brands do not matter to me.] "

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Statistics on "Skin care market in the United Kingdom (UK)"

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