Baby care: reasons for switching brands among women in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual baby care brand. The most likely reason for switching brands is due to a deal on another brand, quoted by 35 percent of respondents. Other frequently cited reasons for brand switching are wanting to try something new (33 percent) and one's usual brand being unavailable (28 percent).

What would make you switch your usual baby care brand?

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

308 respondents

Age group

18 years and older

Special properties

English speaking female population; those who buy baby care

Method of interview

Online survey

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