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Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
U.S. consumers who find search engine advertising helpful 2017, by age
This statistic presents the share of consumers in the United States who found advertising on search engines to be helpful as of May 2017, broken down by age group. During the survey period, five percent of respondents aged 60 years and older had expressed that they found search engine advertising to be very helpful.
Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
Very helpfulKind of helpfulNot too helpfulNot helpful at allI don’t knowI do not use
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Source

Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [advertising on search engines]

U.S. consumers who find search engine advertising helpful 2017, by age
This statistic presents the share of consumers in the United States who found advertising on search engines to be helpful as of May 2017, broken down by age group. During the survey period, five percent of respondents aged 60 years and older had expressed that they found search engine advertising to be very helpful.
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