This statistic represents the results of a Statista survey in which respondents were asked which deodorant brands they know, at least by name, in the U.S. as of May 2017. A majority of 84 percent said they know Secret, followed by Dove with 81 percent.
Familiarity of women with deodorant brands in the U.S. 2017
Women's awareness of deodorant brands in the United States as of May 2017
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Statista. (June 1, 2017). Women's awareness of deodorant brands in the United States as of May 2017 [Graph]. In Statista. Retrieved December 06, 2019, from https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/
Statista. "Women's awareness of deodorant brands in the United States as of May 2017." Chart. June 1, 2017. Statista. Accessed December 06, 2019. https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/
Statista. (2017). Women's awareness of deodorant brands in the United States as of May 2017. Statista. Statista Inc.. Accessed: December 06, 2019. https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/
Statista. "Women's Awareness of Deodorant Brands in The United States as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/
Statista, Women's awareness of deodorant brands in the United States as of May 2017 Statista, https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/ (last visited December 06, 2019)