This statistic represents the results of a Statista survey in which respondents were asked which deodorant brands they know, at least by name, in the U.S. as of May 2017. A majority of 84 percent said they know Secret, followed by Dove with 81 percent.
Women's awareness of deodorant brands in the United States as of May 2017
This question was phrased by the source as follows: "Which of the following deodorant brands do you know (at least by name)?"
Multiple answers were possible.
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Statista. (June 1, 2017). Women's awareness of deodorant brands in the United States as of May 2017 [Graph]. In Statista. Retrieved January 20, 2020, from https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/
Statista. "Women's awareness of deodorant brands in the United States as of May 2017." Chart. June 1, 2017. Statista. Accessed January 20, 2020. https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/
Statista. (2017). Women's awareness of deodorant brands in the United States as of May 2017. Statista. Statista Inc.. Accessed: January 20, 2020. https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/
Statista. "Women's Awareness of Deodorant Brands in The United States as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/
Statista, Women's awareness of deodorant brands in the United States as of May 2017 Statista, https://cdn1.statista.com/statistics/726385/consumer-awareness-of-deodorant-brands-in-the-us/ (last visited January 20, 2020)
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