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Women's awareness of deodorant brands in the United States as of May 2017
Familiarity of women with deodorant brands in the U.S. 2017
This statistic represents the results of a Statista survey in which respondents were asked which deodorant brands they know, at least by name, in the U.S. as of May 2017. A majority of 84 percent said they know Secret, followed by Dove with 81 percent.
Women's awareness of deodorant brands in the United States as of May 2017
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Source

Release date

June 2017

Region

United States

Survey time period

May 17 to 18, 2017

Number of respondents

955 respondents

Age group

18 years and older

Special properties

English speaking female population

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following deodorant brands do you know (at least by name)?"
Multiple answers were possible.

Familiarity of women with deodorant brands in the U.S. 2017
This statistic represents the results of a Statista survey in which respondents were asked which deodorant brands they know, at least by name, in the U.S. as of May 2017. A majority of 84 percent said they know Secret, followed by Dove with 81 percent.
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