Amazon ad spend on TV Prime Day promotion in the U.S. 2017
The graph presents information on Amazon's expenditure on advertising of Amazon Prime Day on TV in the United States in 2017, by type. It was estimated that Amazon had spent 527 thousand U.S. dollars on cable TV ads between June 29 and July 5, 2017. In total the e-commerce platform was said to have spent 840 thousand U.S. dollars on Prime Day related TV commercials.