This statistic show the results of a survey on the share of respondents that stated that their use of out-stream video advertising formats had increased a lot or a little in Europe as of March 2017, broken down by device. The survey found that in-article, in-page or in-text ads had the highest increase in use for out-stream video advertising on PC, with 57 percent of respondents stating that their use of this format had increased in the past year.
Share of respondents that stated that their use of the following out-stream video ad formats increased within the last year in Europe in 2017, by device
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Statistics
IAB (U.S.). (April 26, 2017). Share of respondents that stated that their use of the following out-stream video ad formats increased within the last year in Europe in 2017, by device [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/726978/out-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). "Share of respondents that stated that their use of the following out-stream video ad formats increased within the last year in Europe in 2017, by device." Chart. April 26, 2017. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/726978/out-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). (2017). Share of respondents that stated that their use of the following out-stream video ad formats increased within the last year in Europe in 2017, by device. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/726978/out-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.). "Share of Respondents That Stated That Their Use of The following Out-stream Video Ad Formats Increased within The Last Year in Europe in 2017, by Device." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/726978/out-stream-video-ads-increase-by-device-in-europe/
IAB (U.S.), Share of respondents that stated that their use of the following out-stream video ad formats increased within the last year in Europe in 2017, by device Statista, https://www.statista.com/statistics/726978/out-stream-video-ads-increase-by-device-in-europe/ (last visited April 25, 2024)
Share of respondents that stated that their use of the following out-stream video ad formats increased within the last year in Europe in 2017, by device [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www.statista.com/statistics/726978/out-stream-video-ads-increase-by-device-in-europe/