Luxury products: action following purchase online France 2016

This statistic sheds light on what French high-earning consumer do on the Internet after they purchased luxury products online in 2016. Over a quarter (27 percent) of respondents revealed that they looked for information regarding product maintenance, while nine percent created online content about the product they had purchased, such as a tutorial video.
In 2017, Louis Vuitton was the highest valued luxury brand in the world (29.2 billion dollars).

What did you do online after you purchased luxury goods?

Characteristic	Share of respondents
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Release date

June 2016

More information

Region

France

Survey time period

March to April 2016

Number of respondents

129 respondents

Age group

25-65 years

Special properties

people who purchase luxury goods and who carried out a post-purchase action online and who earn over 100.000 euros per annum

Method of interview

Face-to-face interview, online survey

Supplementary notes

This question was phrased by the source as follows: "Qu’avez-vous fait en ligne après votre achat ?"
The source does not provide information regarding multiple answering options.

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