Most valuable hotel brands worldwide 2019, by brand value

Hilton Hotels & Resorts was the most valuable hotel brand in 2019, with a global brand value of approximately 7.4 billion U.S. dollars. Other major hotel brands in the ranking included Marriott, Holiday Inn, and Hyatt.

Leading hotel companies

While Wyndham was in ninth place on the list based on brand value worldwide, it was the leading hotel company in terms of property amount. As of June 2019, the Wyndham Hotel Group had over nine thousand properties worldwide. This was roughly 3,300 more than the number of properties owned by Hilton worldwide. In terms of guestrooms, Marriott International led the list by far with over 1.3 million guestrooms worldwide in the same year. Marriott International also generated more sales revenue than any other hotel group worldwide in 2018.

Hotel brand valuation methodology

In order to determine and compare the brand value of hotels, the Royalty Relief approach was used. It is a brand valuation method that includes various steps, such as calculating brand strength and estimating forecast revenues, and gives the company a better understanding of its position on the market.

Leading hotel brands based on brand value worldwide in 2019

Value in billion U.S. dollars
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

May 2019

Region

Worldwide

Survey time period

2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Hotels worldwide"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.