Permission marketing expenditure in Denmark 2009-2020
In the past decade, the expenditure on permission marketing fluctuated. In 2020, the spending amounted to 256 million Danish kroner, down from 265 kroner generated a year before.
Permission marketing is the distribution of ads and information when an express consent is given from the costumer. It includes for instance newsletters, requisition forms as well as personalized ads in social media or blogs.
Permission marketing is the distribution of ads and information when an express consent is given from the costumer. It includes for instance newsletters, requisition forms as well as personalized ads in social media or blogs.
