Main reasons Japanese consumers enjoy ice cream 2023

Published by C. Diep, Jan 25, 2024
According to a survey conducted in October 2023, ice cream was the favorite dessert in Japan. The survey revealed that the majority of Japanese consumers, over 68 percent, liked ice cream for its taste and sweetness, which was their leading reason to eat the frozen treat.

Main reasons why consumers in Japan enjoy ice cream as of October 2023

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Release date

January 2024

Region

Japan

Survey time period

October 18 to 24, 2023

Number of respondents

1,400 respondents

Age group

15 years and older

Special properties

multiple answers allowed; consumers who bought and ate ice cream at least once in two months

Method of interview

Online survey

Supplementary notes

Original question: "Why do you usually eat ice cream? Please name all reasons and motivations."

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