Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Social network ad spend in the U.S. 2016-2020

Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)

by A. Guttmann, last edited Aug 9, 2019
Social network ad spend in the U.S. 2016-2020 Every year billions of dollars are spent on advertising on social media in the United States. In 2018 the amount reached nearly 27 billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2020, advertisers are expected to spend over 10 billion dollars more on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than 80 percent), followed by LinkedIn and Pinterest with four and two percent respectively.
Social network advertising – a closer look

  Studies show that a little over 90 percent of U.S. companies are and will be using social media for marketing purposes2. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly 15 billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.
Show more

Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Facebook usage in the United States
Facebook usage in the United States

All Information
in one Presentation

Facebook usage in the United States

Everything On "Facebook usage in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Social media marketing"
  • Overview
  • Corporate use
  • Effectiveness
  • Brand & industry performance
  • Consumer perspective
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.