Swedish companies with most effective digital marketing 2020

Among leading Swedish companies, Telia B2C was found to have the most effective digital marketing strategy in 2020. The company earned 3.68 points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.

Swedish companies with the most effective digital marketing as of October 2020 (index score)

Characteristic	Score on a scale from 0 to 5
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Release date

January 2021

More information

Region

Sweden

Survey time period

August to October 2020

Special properties

among 86 leading Swedish companies

Supplementary notes

* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"

** The source explains that "[t]he assessment is based on a company’s ability to reach potential customers and lead them to the company website with the help of digital advertising, search engine marketing, affiliate marketing, use of own media, and social channels."
The source uses the following scale:
0= failed,
1= poor,
2= sufficient,
3= good,
4= very good,
5= outstanding.

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