Top superhero/comic brands in the U.S. 2017, by user engagement

Published by
Amy Watson,
Sep 3, 2020
The graph shows leading super/comic-based properties in the United States as of the first half of 2017, based on user engagement on social media. In the first half of 2017, 'The Walking Dead' had the highest user engagement, with 53.8 million actions per post.

Leading superhero/comic-based properties in the United States on social media as of 1st half 2017, based on user engagement (in million actions)

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Release date

July 2017

Region

United States

Survey time period

January 1 to June 30, 2017

Special properties

Facebook, Twitter, Instagram, and YouTube interactions

Supplementary notes

Actions per post is a calculation of the average number of post-level actions received, every time content is published.

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Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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