Addressable TV usage obstacles according to U.S. marketers 2017

The statistic shows the leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017. During the early 2017 survey it was found that cost of using this channel was the top inhibitor to its adoption according to 49 percent of responding marketers.

Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017

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Sources

Release date

August 2017

Region

United States

Survey time period

March 2017

Number of respondents

150 respondents

Special properties

addressable TV decision makers

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