Advertising industry: revenue forecast in Germany 2011-2023

This statistic shows the revenues generated in the advertising industry in Germany from 2007 to 2017, with a forecast until 2023. In 2018, revenues were forecast to reach 31.2 billion euros. By 2023 this figure was expected to increase to 35 billion euros.

Development of revenues generated in the advertising industry in Germany from 2011 to 2017 with a forecast until 2023

Revenues in billion euros
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Release date

November 2019



Survey time period

2007 to 2017

Special properties

Considered were companies with an annual revenue exceeding 17,500 euros

Supplementary notes

This report is based on data by the "advertising industry" as defined by the German Federal Statistical Office (Statistisches Bundesamt). It includes agencies and companies specialized in advertising planning and strategy, placement of ads in print, TV, audio and other media, as well as design of displays and digital media.

Data marked with an "s" denotes calculations made by Statista.

Data marked with an "f" denotes forecasted revenue development.

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