Wagashi production value in Japan 2013-2022
Tradition in the modern market
While traditional confections are an integral part of the Japanese cuisine, the industry is operating in a competitive market. Influenced by imported products and the growing awareness of advertised health benefits, major sweets manufacturers have set their focus on the domestic production of chocolate.To keep up with emerging trends, wagashi manufacturers are combining traditional confections with popular flavors. Commonly available products include chocolate-filled, fish-shaped cakes (taiyaki), jam-filled pancakes (dorayaki), and strawberry-flavored mochi slices (yatsuhashi).