Perception of marketing ROI according to U.S. SMBs in 2017
The statistic shows information on the perceived ROI generated by marketing efforts according to SMBs in the United States as of March 2017. It was found that 33.7 percent of responding SMBs in the U.S. believed the ROI generated by their marketing efforts was acceptable, while 39.3 percent weren't sure of their marketing had any effect in terms of ROI.