Vodka drinking frequency of consumers in the United States 2017
Advertising for Vodka
The advertising expenditures for vodka have decreased in the past few years: from US$132 million in 2013 to a total of US$83 million in 2018. Broadcast is the preferred medium for advertising, when it comes to Vodka. In 2018, US$52 million were invested in the promoting of vodka via this medium as compared to US$2 million spent on newspaper advertising.