Reasons for choosing an online bank in Italy 2017

This statistic illustrates the reasons why customers chose to use an online bank (as opposed to a traditional one) in Italy as of November 2017. According to the survey results, about 52 percent of respondents admitted to prefer online banks due to more advantageous economic conditions. The survey revealed that 12.6 percent of Italians chose an online bank because of negative experiences with in-branch banks and 9 percent of them admitted that effective advertisement campaigns influenced their decision.

Why did you choose an online bank (as opposed to a traditional one)?

Characteristic	Share of respondents
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-	-
-	-
-	-
-	-
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-	-
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Release date

July 2018

More information

Region

Europe, Italy

Survey time period

November 2017

Special properties

online bank account holders

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South.
31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
Multiple answers were possible.

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