Adding value to card payment programs 2015-2016 survey

This statistic shows the results of a survey in which respondents were asked what card payment features they would find most valuable in the United Kingdom (UK). The survey question was asked and repeated in 2015 and 2016 to show how consumer thoughts have changed in respect to each feature. The largest change in the value of a feature was that in the potential to have a 'one-time-use' card number for a one-off purchase to help card numbers being exposed to hackers. The number of respondents that answered that this feature would be 'most valuable' rose from 47 percent in 2015 to 64 percent in 2016.

Features financial institutes and merchants can use to add value to card payment programs for consumers in the United Kingdom (UK) from 2015 to 2016

Characteristic	2015	2016
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Release date

March 2016

More information

Region

United Kingdom

Survey time period

2015 to 2016

Number of respondents

500 respondents

Age group

18 years and older

Special properties

All with debit card, credit card and mobile phone

Method of interview

Online survey

Supplementary notes

The survey question was originally worded "Payment card programs (Debit, Credit, and Prepaid) can sometimes be made more valuable because of features added by the financial institution or merchant. On a scale from (1) ”not at all valuable” to (7) “extremely valuable”, please rate the following capabilities in terms of how useful they would be to you."

**The source adds the following information: "Percent responding as most valuable (Top three of seven ratings)"

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