Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
U.S. consumer benefits of calling out brands on social media 2017
This statistic presents what consumers in the United States hope to gain by calling out brands on social media as of July 2017. According to the findings, 70 percent of consumers hoped to raise awareness among consumers by calling out brands on social media, while 55 percent reported that they only wished to receive an apology or solution to the problem caused by the brand.
Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
Share of respondents
Raise awareness among consumers70%
An apology/solution55%
Raise awareness among media51%
A refund38%
A discount19%
Nothing3%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2017

Region

United States

Survey time period

July 10 to July 14, 2017

Number of respondents

1,003 respondents

Method of interview

Online survey

U.S. consumer benefits of calling out brands on social media 2017
This statistic presents what consumers in the United States hope to gain by calling out brands on social media as of July 2017. According to the findings, 70 percent of consumers hoped to raise awareness among consumers by calling out brands on social media, while 55 percent reported that they only wished to receive an apology or solution to the problem caused by the brand.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Social media usage in the United States"
  • Overview
  • Leading social platforms
  • Social media activities
  • Mobile social
  • Facebook
  • Instagram
  • Brands on social
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.