The extent of e-commerce by product category in Sweden 2016

This statistic shows the extent of e-commerce by product category in Sweden during the first quarter of 2016. The most common product category for e-commerce was clothes and sport equipment, with 45 percent of respondents purchased during the time under consideration. Other common categories were travel arrangements and tickets for events. One quarter of respondents purchased telecommunication services, while only 5 percent bought digital educational material.

The extent of e-commerce by product category in Sweden in the 1st quarter 2016

Share of individuals
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Sources

Release date

October 2017

Region

Sweden

Survey time period

Q1 2016

Number of respondents

2,900 respondents

Age group

16-85 years

Method of interview

Online survey

Supplementary notes

In addition to the online survey, there was the possibility to answer via computer-assisted telephone interviews.

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Statistics on "E-commerce in Sweden"

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