According to a survey conducted in January 2022, around 59.4 percent of respondents in China named price as the most significant factor in buying flowers on online flower platforms. Meanwhile, approximately 37.5 percent of respondents said they considered the meaning of the flowers a critical factor when deciding what to buy.
Most important factors of online flower platforms for Chinese consumers as of January 2022
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iiMedia Research. (June 7, 2022). Most important factors of online flower platforms for Chinese consumers as of January 2022 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/
iiMedia Research. "Most important factors of online flower platforms for Chinese consumers as of January 2022." Chart. June 7, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/
iiMedia Research. (2022). Most important factors of online flower platforms for Chinese consumers as of January 2022. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/
iiMedia Research. "Most Important Factors of Online Flower Platforms for Chinese Consumers as of January 2022." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/
iiMedia Research, Most important factors of online flower platforms for Chinese consumers as of January 2022 Statista, https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/ (last visited April 19, 2024)
Most important factors of online flower platforms for Chinese consumers as of January 2022 [Graph], iiMedia Research, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/