U.S. consumer attitudes towards animal testing in cosmetics by age 2017

This statistic shows how likely consumers in the United States would be to stop purchasing from their favorite cosmetics/makeup brand if it were reported that they test their products on animals, as of April 2017, by age. During the survey, 33 percent of respondents aged 35 to 54 years reported that they would very likely stop purchasing from their favorite brand if they tested on animals.

Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017, by age

Characteristic	Very likely	Somewhat likely	Somewhat unlikely	Very unlikely
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Release date

April 2017

More information

Region

United States

Survey time period

April 26, 2017

Number of respondents

1,106 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Please imagine that your favorite makeup/cosmetics brand was reported to test it's products on animals. How likely or unlikely would you be to stop purchasing that brand?"
Percentage points not summing to 100 percent are probably due to rounding.

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