Online sales revenue for hobby and stationery products in France 2018-2027

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Hobby & Stationery market is a sector of online retailing that focuses on the sale of hobby items and stationery goods. Musical instruments, photo and printing materials, office equipment, pens and paper, collectors’ pieces (including art and antiques), car parts, and adult entertainment products are included in this segment. Hobby-related products already covered in the Sports & Outdoor or the DIY, Garden & Pets market segment are not included.

The relevance of the eCommerce Hobby & Stationery market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Hobby & Stationery market has experienced significant growth in recent years, driven by factors such as the increasing popularity of creative hobbies and the rise of bullet journaling and planner culture. The market has also been fueled by the growing number of independent artists, makers, and crafters who are selling their handmade products online.

Examples of successful eCommerce Hobby & Stationery businesses include Etsy, which offers a marketplace for handmade and vintage items, and Michaels, which specializes in art supplies and crafting materials. Additionally, online retailers like Amazon and Walmart have expanded their hobby and stationery offerings, providing consumers with more options for ordering their favorite products online.

Structure:

The eCommerce market for Hobby & Stationery consists of six different markets:

• The Construction Sets & Models market includes toys and hobby items that allow users to build and assemble different structures, vehicles, and machines. These sets usually come with pre-cut pieces, such as plastic or metal parts, and require assembly using tools or instructions. The sets can range in complexity, from simple blocks for children to intricate models for advanced hobbyists.
• The Drones market, also known as unmanned aerial vehicles (UAVs), contains remote-controlled flying vehicles that were originally developed for military applications and later expanded to civilian use in commercial, logistic, recreational, and agricultural areas, among others.
• The Musical Instruments market comprises a wide range of products, from traditional acoustic instruments to modern electronic and electromechanical devices. This includes acoustic pianos & stringed keyboard Instruments, string instruments, wind instruments, percussion instruments, electronics & electromechanical musical instruments and parts & accessories of musical instruments.
• The Office Furniture market includes furniture, such as office desks or office chairs.
• The Tobacco Products market contains (filtered) cigarettes, smoking tobacco (fine-cut tobacco, pipe tobacco), cigars and cigarillos, and e-cigarettes.
• The Other Hobby & Stationary market comprises items not covered by the above mentioned. This includes air hockey, billiards, bowling, darts, shuffle board, fusbol, ping pong, badminton, games, photography, arts & crafts, collectibles, party supplies, gift giving, religious and wedding items, camping & hiking items, smoking pipes, chewing tobacco, and smoking accessories.

Additional Information:

Hobby & Stationery comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definions can be found on each respective market page.

Key players in the market are companies like JD, Amazon, Taobao, Walmart, Tmall, Homedepot and Target.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.