Main KPI considered by companies during digital campaigns' planning in Spain 2015

Published by Statista Research Department, Feb 15, 2016
This statistic shows the main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015. According to the results of the survey conducted between June and September 2015, almost 60 percent of companies interviewed stated that they considered media coverage a key performance indicator (KPI) during digital campaigns.

Main Key Performance Indicators (KPI) during the planning of digital media campaigns according to advertising companies in Spain in 2015

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Source

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Release date

February 2016

Region

Spain

Survey time period

June to September 2015

Number of respondents

119*

Method of interview

CAPI interview, questionnaire

Supplementary notes

* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.

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