Retail sales: conversion rate of e-commerce websites in France Q2 2016

This statistic illustrates the conversion rate of e-commerce websites in the retail sector in France in Q2 2016. In the fashion sector, the conversion rate of e-commerce websites reached 21 percent. In 2016, 52 percent of French people favored the payment by credit card when an online purchase.

Conversion rate of e-commerce sites in the retail sector in France in the 2nd quarter of 2016*

Conversion rate
Health beauty22%
Specialized sale26%
House decor21%
Average23%
Food23%
Fashion21%
High-tech28%
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Source

Release date

July 2016

Region

France

Survey time period

April 1 to June 30, 2016

Number of respondents

1,100 respondents

Special properties

Ve Interactive France customers

Supplementary notes

* Conversion rate: The conversion rate of a website most often refers to the ratio ([buyers / visitors] * 100) giving the percentage of visitors making a purchase during the visit of a site or following a certain time after the visit.

The source specifies the following information: "Conversation rate of re-engagement applications Ve Interactive"

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Statistics on "E-commerce in France "

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