Survey on importance of video advertising viewability in the UK 2017, by marketer age

This statistic shows the results of a survey among media agency executives regarding their opinion on the importance of viewability when buying inventory for video in the United Kingdom (UK) in 2017, broken down by age of media agency executives. During the survey it was found that 72 percent of agency executives aged 30 years or under were not concerned with viewability.

Do you consider viewability a requirement when buying inventory for video?

YesNo
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Source

Release date

May 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

218 respondents

Special properties

media agency professionals

Supplementary notes

* The original question was stated in a following way: "Do you consider viewability a requirement when buying inventory for video?".

The source does not specify the type of the survey.

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