Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017, by age group
Leading online retailers for Black Friday shopping in the U.S. 2017, by age group
This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States, sorted by age group. During the October 2017 survey, 28 percent of respondents aged 30 to 59 years stated that they were planning to visit the BestBuy website on Black Friday.
Most popular e-retailers for online shopping on Black Friday according to internet users in the United States as of October 2017, by age group
18 to 29 years30 to 59 years60 years or older
Amazon 70%60%34%
BestBuy 40%28%10%
Black Friday Deal Websites (e.g. TheBlackFriday.com) 30%20%9%
eBay45%22%10%
Kohl's 26%24%12%
Target 46%30%12%
Other retailers7%14%11%
Other online marketplaces7%4%5%
I do not plan to visit any of these 15%30%57%
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Source

Release date

October 2017

Region

United States

Survey time period

October 11 to 20, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: Which of these websites do you plan to visit for Black Friday shopping?
Multiple answers were possible.

Leading online retailers for Black Friday shopping in the U.S. 2017, by age group
This statistic displays the most popular websites for online shopping on Black Friday according to internet users in the United States, sorted by age group. During the October 2017 survey, 28 percent of respondents aged 30 to 59 years stated that they were planning to visit the BestBuy website on Black Friday.
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