Comparison between e-commerce sites and physical stores in France 2013

This statistic illustrates the French comparison of traditional brands and pure players in 2013. The share of respondents considering that physical signs were more likely to find the product quickly was 30% that year.

Opinion of the French on traditional brands and "pure players" in 2013 *

E-commerce websites "pure players"Traditional signs
Are cheaper80%20%
Make it easier to compare product prices76%24%
Offer the most promotional offers71%29%
Help find the right product quickly70%30%
Have the most stock65%35%
Are the most practical for making purchases64%36%
Know the best - your needs and desires39%61%
Seek the most to retain their customers39%61%
Allow to recover his purchases quickly33%67%
Are user-friendly33%67%
Offer the best accompaniment,
the best advice
Offer a quality after-sales service22%78%
Are easy to contact in case of problems21%79%
Are the most trustworthy20%80%
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Release date

November 2013



Survey time period

October 30 - 31, 2013

Number of respondents

1,010 respondents

Age group

18 years old and over

Special properties

respondents who made at least one online purchase during the year

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* "Pure players": companies that only sell their products on the Internet

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