Share of digital advertising expenditure by country in Europe 2016

This statistic represents the proportion of consumers who returned a product bought online in Europe in 2015. That year in France, 24% of online shoppers returned at least one product.

Proportion of media spending related to digital advertising in Europe in 2016, by country

Share of consumers
Germany41%
Netherlands36%
UK32%
la France24%
Spain18%
Italy13%
Poland11%
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Sources

Release date

June 2016

Region

France, Germany, Italy, Netherlands, Poland, Spain, United Kingdom

Survey time period

2015

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Statistics on "E-commerce in France "

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