Effectiveness of social media sponsored post vs. organic posts in France 2021

Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic

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Sources

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Release date

May 2021

Region

France

Survey time period

March 17 to 19, 2021

Number of respondents

1,017*

Age group

18 years and older

Supplementary notes

* The source adds the following information: "The sample was composed of 1,017 people, of which 957 were digital users of Google, Amazon and Facebook services for online shopping. 415 people were regular users and 542 were occasional users."

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