Reasons for users opening an email marketing email Spain 2015

Claims for a user to open an advertising email in Spain 2015

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Release date

October 2015

Region

Spain

Survey time period

2015

Age group

18 years or older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The project was launched by conducting research that addressed the issue from two perspectives: business, for which a survey was conducted to 583 Spanish companies that used this technique; and consumer, through a survey aimed at 1,000 individuals who were likely to be impacted by this type of campaigns. For more information on the methodology, see the source document .

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