Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016

The statistic shows the share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source. It was found that 26.7 percent of ad impressions from programmatic campaigns in the U.S. were labeled as objectionable due to adult content.

Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source

Share of ad impressions
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Sources

Release date

April 2017

Region

United States

Survey time period

H2 2016

Special properties

campaigns ran via Intergal Ad Science platform only; broader industry metrics may vary

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Statistics on "Programmatic advertising"

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