Brazil: Black Friday online sales revenue 2017, by category
online sales on Black Friday generated a total of 2.1 billion Brazilian reals in revenue.
This statistic depicts the leading product categories based on sales revenue generated through e-commerce on Black Friday in Brazil in 2017. The most popular category for online purchase on Black Friday 2017 in Brazil was house appliances, with a sales revenue of 483 million Brazilian reals, followed by telephony and cell phones, with 441 million Brazilian reals. In 2017,